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The paper aims to examine the efficiency of Calabar museum landscape for sustainable tourism development in Cross River State. Data collection was through interviews, museum registry and visitor’s book. The processes were restricted to the Calabar museum which was purposively selected based on its location attributes and enormous cultural resources of the State. The findings clearly indicated a slight staggering trend and increase in domestic and international arrivals to Calabar museum from 2000 to 2015. The study observed that if the museum is fully developed it would ensure increment in visitors’ traffic vis-à-vis promote sustainable tourism in Cross River State. Furthermore it was discovered that the utilization of Calabar museum is basically for leisure, meetings and cultural exhibitions. This represented 18%, 17% and 13% respectively of the study population. However 88% of the visitors rated the museum as not good and efficient to attract tourists especially from other countries. Meanwhile, the study also established that museum is a vital tool used to promote the culture and tourism potentials of any destination and as such measures must be put on deck to upgrade and promote the museum in Nigeria.

Assessment of Cultural and Museum landscapes for Tourism Development: The Calabar Museum Scenario, Cross River State, Nigeria