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This study investigates the influence of entrepreneurial competencies of women entrepreneurs on the performance of small and medium enterprises (SME’s) in Thua Thien Hue province. Using data obtained from 200 female owners, we have found statistically significant support for nine proposed hypotheses. The results indicate that entrepreneurial competencies, namely Opportunity competency, Relationship competency, Strategic competency, Personal competency, Commitment competency, Learning competency, Organizing-leading competency, Conceptual competency, and Ethical competency, have a direct effect on firm performance. More specifically, Personal competency is the strongest predictor of firm performance with the highest regression weight of 0.209. This study is intended for use by business practitioners, educators, and policymakers in an attempt to develop the right mix competencies in generating more SMEs performance.

INFLUENCE OF ENTREPRENEURIAL COMPETENCIES OF WOMEN ENTREPRENEURS ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN THUA THIEN HUE PROVINCE