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Статья посвящена проблемам межкультурной коммуникации в ее широком понимании, включающем в себя межкультурное взаимодействие на уровне СМИ, в частности, телевидения. Эти проблемы рассматриваются на примере программной политики немецких телеканалов, направленной на поддержание особого национального профиля телевидения Германии. The article considers the issues of intercultural communication in a wider meaning of this term embracing the intercultural interaction on the level of mass media, inter alia, television. These issues are illustrated by the case of the program policy of the German TV channels aimed at maintaining a special national profile of the German television.

INTERCULTURAL COMMUNICATION (ON THE MATERIALS FROM PROGRAMS OF GERMAN TELEVISION)