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Проанализированы прецедентные тексты, вербализирующие гендерные стереотипы в медиадискурсе. В качестве предмета исследования рассматривается гендерная специфика языковой игры в медиадискурсе. This work analyzes precedent texts verbalizing gender stereotypes in media discourse. Gender specificity of language game in the media discourse is considered as a subject of this study.

PRECEDENT TEXTS IN THE MEDIA DISCOURSE AND THEIR ROLE IN FOREGROUNDING GENDER STEREOTYPES