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espanolLa creciente actividad generada en las plataformas digitales de comunicacion esta suscitando nuevas formas de relacion entre las organizaciones y sus publicos de interes. Esto ha desencadenado, a su vez, la produccion de una gran cantidad de informacion, una explosion de datos conocida como Big Data.En este nuevo contexto, surge la necesidad de estudiar como se afronta en Relaciones Publicas el manejo de esta ingente cantidad de informacion, que se genera de manera constante, a gran velocidad y que exige una gestion incluso en tiempo real. Este trabajo realiza una revision bibliografica del estado actual de la investigacion sobre la gestion de Big Data en Relaciones Publicas. El resultado del analisis es un total de 41 trabajos. A traves del analisis de contenido, se constata que las actividades de comunicacion interna, relaciones con los medios, comunicacion de crisis e issues management son las mas vinculadas a la gestion de datos. EnglishThe growing activity generated in digital communication platforms is raising new forms of relationship between organizations and their publics of interest. This has triggered, in turn, the production of a large amount of information, an explosion of data known as Big Data. In this new context, there is a need to study how the management of this huge amount of information faced in public relations, which is constantly generated at high speed and which requires even real-time management. In this work, we present a bibliographic review of the current state of research on the management of Big Data in Public Relations. The results showed a total 41 works. A content analysis of these works found that the activities of internal communications, media relations, crisis communications and issues management are the most related to massive data management.

Big data y Relaciones Públicas. Una revisión bibliográfica del estado de la cuestión