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The analysis of the elements, included in the digital marketing complex, has been сonducted. One of the most popular marketing tools – digital funnel of sales has been considered. As key components of a funnel of sales, search optimization, which is necessary for advance of the website with its subsequent raising in search rating and also web analytics as the tools of the analysis of statistical data on visit of the website by users, directed to optimization of work of a resource and increase in sales volume, have been allocated.

Research of the marketing instruments of adoption of management decisions in the field of planning and business development