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El objetivo de este articulo fue analizar la incidencia de la inteligencia competitiva en el desarrollo economico de las empresas. La inteligencia competitiva ayuda a las empresas a definir y conocer la industria, asi como a identificar las fortalezas y debilidades de sus rivales, lo que incluye actividades de inteligencia para reunir datos sobre los competidores e interpretarlo; si se hace correctamente, ayuda a la compania a evitar sorpresas porque se anticipan los movimientos de los competidores y se disminuye el tiempo de respuesta. Se implemento una investigacion exploratoria correlacional para poder diagnosticar el desempeno organizacional de las empresas de la provincia de Santa Elena. Los metodos implementados son deductivo e inductivo, mediante tecnicas de observacion descriptiva, entrevistas a gerentes de las empresas y encuestas a trabajadores de las empresas para conocer la situacion real. Se selecciono 32 empresas de la provincia de Santa Elena en las que se efectuaron entrevistas a gerentes. Los resultados demuestran que, con la potenciacion de fortalezas de la empresa, y por ende el aprovechamiento de oportunidades del entorno, se generara un desarrollo economico de la empresa que implemente acciones solidas y oportunas. AbstractThe objective of this article was to analyze the incidence of competitive intelligence in the economic development of companies. Competitive intelligence helps companies define and know the industry, as well as identify the strengths and weaknesses of their rivals, which includes intelligence activities to gather data about competitors and interpret it; If done correctly, helps the company to avoid surprises because they anticipate the movements of competitors and decreases the response time. An exploratory correlational research was implemented to diagnose the organizational performance of companies in the province of Santa Elena. The methods implemented are deductive and inductive, using descriptive observation techniques, interviews with company managers and surveys of company workers to know the real situation. We selected 32 companies from the province of Santa Elena where interviews were conducted with managers. The results show that by strengthening the company's strengths, and thus taking advantage of opportunities in the environment, will generate economic development of the company that implements sound and timely actions.

Incidencia de la inteligencia competitiva en el desarrollo económico de las empresas de la provincia de Santa Elena.