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Se presenta una breve sintesis de la historia prehispanica y colonial de la region santaelenense, desde la primera llegada de grupos humanos a la zona hasta los primeros dias de la Republica del Ecuador. Dando cuerpo narrativo a una serie de datos dispersos, producto de las investigaciones arqueologicas e historico documentales, efectuadas en la region desde inicios del siglo pasado hasta la actualidad. En base a ellos se plantea entonces una necesaria y pertinente reflexion respecto a temas como la continuidad etnica, etnicidades, cultura e identidad de los actuales grupos humanos, descendientes de los anteriores, que hoy la habitan, planteando ademas la importancia que esto posee dentro de los procesos en curso, y aquellos potenciales de acometer, en pro del adelanto y desarrollo socioeconomico local a traves del nuevo turismo o turismo de innovacion.  Abstract This paper presents a brief summary of the pre-Hispanic and colonial history of the Santa Elena region, from the first arrival of human groups in the area until the early days of the new Republic of Ecuador. By giving narrative body to a series of data dispersed product of archaeological research, and historical documentaries, made in the region since early last century actually. Based on them then arises a necessary and relevant reflection on issues such as ethnic continuity, ethnicities, culture and identity of the current human groups, descendants of the previous, now inhabit, also raising the importance this has in ongoing processes, and those potential to undertake, for the advancement and local socio-economic development through New tourism or innovation tourism.

Breve síntesis histórica y reflexiones acerca de la continuidad étnica, sentido de etnicidad e identidad cultural en la región de Santa Elena, Ecuador