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The use of technology in bank services including the use of artificial intelligence makes bank services promise fast and efficient processes. Included in the funding products by banks are competitive by prioritizing digitalization and inclusiveness, but the development of regulations by the banking authorities has not facilitated the development of IT. This article aims to conduct regulatory impact assetsment on regulations related to the use of artificial intelligence in bank services in Indonesia through market conduct. The research in this article uses the type of normative legal research that is legal research conducted by examining library materials or also called library research. The results of the study show that in addition to the regulations of the FSA there are contract laws that provide the basis for banks to use artificial intelligence in their service services as a basis for conducting services operationally, the use of artificial intelligence in bank services must continue to pay attention to the principles of prudence and protection for consumers including in terms of their funds and personal data, prevention of money laundering and financial terrorism, and financial system stability through market conduct.

REGULATORY IMPACT ASSESTMENT TERHADAP PENGATURAN PENGGUNAAN ARTIFICIAL INTELLIGENCE PADA JASA KEUANGAN PERBANKAN