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This research evaluates effect of the current information about blood glucose level based on medical test to the value of the premium willingness to pay (WTP) and ownership of health insurance. The data collecting methodology in this study used laboratory experiments. Participants involved in this research is limited only to the individual that has been aged a minimum of thirty-five years and have a permanent income. The sample selection was based on the fact that the individuals in that age have increasing tencendy in the prevalence of the risk contracting acute diseases, such diabetes mellitus. While the terms on permanent-income based on the consideration that only income individuals who can afford to buy health insurance.The results of this study show that blood glucose current information significantly influence subjective belief of health status which in turn affects the value of WTP and decisions of individuals in health insurancepossession. Other variables that significantly affect the individual health risk perceived are the number of sick days in a month. Other significant variable is income. While the ownership of health insurance is significantly only influenced by subjective health status, after receiving the objective information based on blood glucose level medical report.

jurnal ekonomi, bisnis dan kewirausahaan/jurnal ekonomi bisnis dan kewirausahaan (jebik)

Pengaruh Informasi Kadar Gula Darah Terkini dan Probabilitas Terjangkitnya Diabetes Mellitus terhadap Belief Updating dan Willingness to Pay Premi Asuransi Kesehatan