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The Russian fairy tale within the school education is a major object of case study and comprehension. The systematic study has an important scientific and methodological potential for both university and school education. Only by adherting to the plan of methodological interpretations in relation to this object, it is possible to identify several ways to effectively develop the creative potential of students, to relieve the psycho-emotional stress that naturally occurs in the learning process. The fairy tale also provides great historical and cultural material that opens up the history of the country, cultural traditions and customs. The study of fairy tales at school and university should comply with the developed methodological principles but also the undoubted age interests and students needs, contain a moral and useful semantic content. The teacher should draw the attention to the fact that the fairy tale is seen as a psychological relief by children, it gives them the opportunity to dive in the magic world, have fun and take a break from the learning process. The approach to study may be different depending on the age of students. However, the major principle of fairy tales study is inextricably linked with the concept of edutainment, i.e. the combined experience of a game technique that can be presented in various models and formats. In this regard, the issue of applying personality-oriented learning technology is relevant. This article solves the exact problem interpreted on the basis of a certain experience.

EDUTAINMENT AS A MODERN PEDAGOGICAL TECHNOLOGY OF TEACHING RUSSIAN FAIRY TALES AT SCHOOL