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Nowadays,some businesses are able to move their companies from a local to a global level based on the strategies they follow, the principles they develop and the stance they have maintained over time. Internationalization is sometimes long and sometimes short for firms and this causes the emergence of different areas of discussion. Whichever way is pursued, some global firms have the potential to become models for small local entrepreneurs.However, this study claims that small local firms become global corporations by building their own processes due to the conditions they are in. In the study, a case in point to promote a controversial aspect of the claimwas chosen to support the argument.The internationalization process of a Turkish company, Mavi, was discussed by a qualitative research. Mavi’s internalization process was evaluated by success indicators of global firms and try to determine isomorphic and authentic fields.

ISOMORPHISM AND AUTHENTICITY ON THE WAY TO BE A GLOBAL COMPANY: A CASE STUDY OF TURKISH COMPANY