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Family, school and peers groups are the fundamental agents of socialization in education and formation of the individuals in order to strengthen the gender differentiation. The mass media, even without a clear aim of socialize, also suggest, propose and reproduce values, ideals and models to follow of men and women, whereby participate of the process of gender socialization with the value-added of his capacity of reaching all the other agents and have influence on their acts. In this context, we open a space of reflect on the necessity of a transverse education to fight the gender stereotypes imposed by society, transmitted by the agents and reinforced by the mass media.

La afluencia de los medios de comunicación en el proceso de socialización y la importancia de la coeducación para la igualdad