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The She culture is an important part of the Chinese nation’s excellent culture. The recruiting festival is a master of the She culture. This paper will explore the cultural connotation of the "Military Recruitment Festival" through Ligongkeng Village, where "Military Recruitment Festival" activities are often carries out, and discuss the feasibility of developing cultural tourism by means of SWOT. The military recruitment festival can be protected and inherited to the utmost by developing tourism.

Research on the Protection and Inheritance of the Military Recruitment Festival of the She People in the Phoenix Mountain ---- The SWOT Analysis Based on the Rural Cultural Tourism Development in Ligongkeng Village