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Ideological and political education is one of key contents of college student education. The favorable ideological and political education has positive function and significance for college students to form the correct life outlook and values. In the new media environment, traditional ideological and political education form also changes fundamentally. But seeing from current situation, many problems and defects still exist in the ideological and political education of college students. Based on deeply analyzing the features of ideological and political education of college students, this paper states and analyzes the effective measures to improve the quality of ideological and political education in the new media environment.

Analysis on Problems and Measures of Ideological and Political Education for College Students in New Media Environment