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To establish a high-level private college or university, the first prerequisite is to update the old idea, and to have a deliberation on these problems such as “what a high-level private college or university should be?”, “what kind of mission it needs to carry out?”, “what kind of function to it should perform?”, and “how to carry out the mission and play a positive role?”. These problems need to be solved by the modern colleges and universities. As an important part of the higher education, private college and university should not only follow the “university tradition” which is formed in the development of the college university, but also actively explore and summarize the modern college and university idea that is out of the actual situation of the colleges and universities and the characteristics of the times; at the same time, private college and university also should insist on the public welfare of private education, master the modern service conception and provide high-quality services to the society, and take diversified developmental roads. The change of the society promotes the change of colleges and universities, and the reform of a college and university is firstly manifested in the aspect of renewal and adoption the advanced idea. To establish some high-level private colleges and universities is an important strategic countermeasure for the further development and transformation of the private higher education in China, and how to establish some high-level colleges and universities is an actual issue that we have to solve. What a high-level private college or university should to be, what are its mission and function, and how it should carry out its mission and play an active role? It is these problems that the modern college and university idea should answer. The right college and university idea can leads the private colleges and universities to go forward exactly. 1. The Characteristics of the College and University Idea in Present Times University idea is a kind of systematic, theoretical and regular ideology that is related to the essence, property and functions of a university. Popularly speaking, university idea aims at answering these basic theoretical and practical problems as below----“what is the function of a university?”, “what is a university?”, “how to run a university?” and “what kind of university we should establish?” As the important institute of cultivating talents, the main functions of a traditional university is to cultivate the clergies, government officers, layers and doctors. School is the place where the teachers pass on their knowledge to their students, in school, there is no scientific research. Universities usually operate autonomously, and the teachers and students running their own affairs, and the scholars can teach and express their views freely. At the some time, the scholars who are form all over the world gather in the universities, teachers and students could choose the city and the university they like, this show the internationalization of the universities. As the relationship of the three parts----university and the society and government----becomes closer and closer, the society service function of university becomes prominent. University should not only pass on and spread truth, and explore new knowledge, but also be more open and socialized, and not be restrained by some traditional conceptions; at the some time, it should provide all-round services to the society. In the era of knowledge economy, looking at the main global trends, we can see a series of coexisting but sometimes contradictory processes: democratization, globalization, regionalization, multi-polarization, marginalization and fragmentation. All these influence the development of higher education to some extent and require 2018 3rd International Social Sciences and Education Conference (ISSEC 2018) Copyright © (2018) Francis Academic Press, UK 599 the feedback of the higher education. In the new situation, what is the function of university and how to take the best use of university is an eternal issue. 2. The Commonness and Specialty of Modern College and University Idea In the interactive relationship between the university and society, university not only has the aspect of commonness, but also has the aspect of specialty. These two aspects are not only interrelated, but also can restrict the other and transform into the other in some situation. The commonness of modern university, such as academic freedom, it is not only the key idea of a university, but also the soul of a university, at the some time, it is the most valuable foundation on which all university are based. No academic freedom, no real university. University Autonomy, which is closely related to academic freedom, is an institutional barrier to protect academic freedom from external encroachment. Academic freedom, university autonomy are the two basic pillars of the modern university idea. What’s more, some responsibilities such as talent cultivation, scientific research, society service, cultural inheritance are not only the missions of the public university, but also the inescapable missions of the private university. Because of the different developmental history, developmental type and developmental level of every school, the idea of each university presents the characteristic of deference on running a school. Different university ideas lead to different university styles and characteristics, and the developmental characteristics are the advantages of a university. Therefore, for every university, the idea of a university is developmental, specialty, it is necessary to combine the characteristics of the times and the situation of the school, so as to show the specialty of a university and make progress on innovation. As an important part of the higher education, of course, private university should follow the systematic key idea of university. But, in the aspects of history, position, model of cultivating the talent, mechanism of operation, and sources of funds, private college is quite different from the public university, it is urgent to explore and summarize the practical idea of running a university that is suitable for the actual situation of the universities and that can reflect the features of the modern times, so as to take the best use of it in the actual activities of running university, at the some time, to form the specialty of the universities and stride to the objective of being a high-level university. 3. The Loss of Modern College and University Idea in Private Colleges and Universities 3.1 The position of running school is not accurate enough The deviation of the position of running a school is mainly expressed in these aspects as below: hankering after giant; chasing for setting the majors of high degree and high level but neglecting overall development; setting all kinds of disciplines and majors that are complete in range but weak in quality, and objective and model of cultivating talent are simplex. The position of university is unclear, majors and disciplines are similar, these problems are not conducive to the constant development of the private colleges and universities, at the some time, the problems aggravate the cut-throat competition of the private colleges and universities, and block the further and constant development of the private higher education. 3.2 Failure to properly deal with the relationship between scale and quality How to deal with the relationship between scale and quality is still the key segment of the development of private colleges and universities. No large scale development, no the living basis of private colleges and universities; and no high-level expansion, the schools will be deep in living crisis. How to balance the relationship between scale and quality is the urgent problem that the private colleges and universities should solve. 3.3 The conflict between the public welfare and the pursuit of interest is obvious. Compared with the public colleges and universities, most of the private colleges and universities raise funds by means of tuition fee from the students, loans from the banks and the incomes of the

Research on the Modern Idea of Running a High-level Private College