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By exploring the chair furniture design of Scandinavia countries located in Nordic Europe, an analysis of modern furniture and human touch is conducted to understand the importance of local traditional wood for humanized innovation design. "The chair design is the beginning of any interior design," said Finland design master Tapiovaara. The chair is the most expressive variety of art. With the increasingly frequent exchanges at home and abroad, the rapid development of economy has led to the flow of design, thus the furniture of Nordic Europe occupy a large part of China's furniture market in recent years. Under the influence of all sides, the localization furniture design has been innovated. Therefore, the development and extension of Nordic furniture in China is an innovation point for Chinese furniture design, and a new starting point for seating furniture to rediscover vitality. 1. Nordic chair furniture developed in China Guangdong Furniture Fair every March are very concerned about the industry, it is not difficult to find in the furniture exhibition, furniture into the new trend, its development trend is rising and diversification. Many large furniture enterprises have launched a series of Nordic style furniture, and strive to find the opportunity to develop themselves in this trend. In the twentieth Century, with the continuous development of modern industry, Nordic designers combined traditional handwork and industrialization to form a more humanized design style that accords with the needs of consumers. The integration of modern design makes the Nordic style furniture more in line with the international market demand, and is more and more loved by consumers. Especially under the impetus of the new 1generation of young people's aesthetic appreciation, its furniture proportion has increased sharply in China, and demand has increased rapidly. As is known to all, the Nordic countries are rich and rich. The gap between the rich and the poor is not large among the five countries. The middle class is a common consumer group. Coupled with their perfect social welfare system, these lifestyles reflect the state of being peaceful and rich, showing the public's aesthetic tendency. With the rapid development of China's social economy in recent years, the number of middle and upper level consumer groups is increasing, and the consumption concept is constantly changing by foreign influence, seeking a more comfortable sense of home. Nordic furniture is in line with the needs of the current domestic consumers, and its pursuit of natural simplicity and the concept of social sustainable development is an important factor in its popularity in China. With the impetus of globalization, the economic and cultural exchanges between countries are becoming increasingly close. Many home brands in northern Europe have been in China, opening the furniture market in China, and also affecting the design direction of China's furniture. In order to get broader development, Nordic designers continue to innovate, strive for breakthroughs in technology and material performance, and let people experience better home design. Nordic has a large number of home brands, and IKEA, created in 1943, is a household name for the Swedish brand. At the same time, it takes into account the functions of simplicity, grasping the needs of the core, and thus achieving a high level of simplicity. It is this simple and simple design that makes it a world famous. MUUTO is a famous Danish home brand, founded in 2006. Although the establishment of time is not long, but MUUTO has been a well-known international furniture brand. It adheres to the core idea of "design comes from human nature", based on the quiet and concise traditional Nordic 2018 3rd International Social Sciences and Education Conference (ISSEC 2018) Copyright © (2018) Francis Academic Press, UK 385 Europe, and adds lots of coloring furniture to match, so that the original Nordic furniture with some cool meaning is endowed with a little warmth while being kept simple. Its chair furniture emphasizes the integration of technology and materials, and constantly achieves another new height on the basis of existing ones. It also takes into consideration the consistent simplicity, simplicity and natural design concept, which is full of individuality and maintains the traditional design in northern Europe. [1] is the most famous product of the seat class, which is the nerd chair. This chair is a typical representative of modern Scandinavia traditional design. Seamless integration between backrest and seat is its most unique design. The whole chair has smooth lines and comfortable aesthetic feeling. The use of this small chair is very high. The design of its colorful colors and human comfort is very popular. Though there are many imitation models in China, it is also dwarfed. Another brand is HAY, compared with IKEA most of its products in the selection of the color are more sprightly, relatively low purity, more warmth, let the indoor display better with white and color collocation use logs. In the domestic market, the Nordic style is centered on young people. They are mostly small family. If we want to enhance the room texture, HAY is a good choice. Its product line is simple and changeable, and the price is not very expensive. Compared with MUUTO, they have similar styles, but there are still obvious differences. MUUTO will be better in texture, but for most of the domestic consumption level, it will be slightly more expensive. So in a comprehensive way, HAY is more widely used. With HAY as the main representative, its seat design is always trying a variety of new technologies and materials, and it also maps its development prospects and strength. On the wooden seat, it uses the bending process of multilayer board processing and multilayer board; the metal seat with specular metal or brass processing, and other innovative use of materials, such as cork technology, surface coating, linoleum polyethylene plastic injection molding process, felt hot forming process, which all reflect the innovation in brand design in it, continue to try new technology, constantly increase exploration team of designers and material and technology research and development efforts, trying to do better. In the Nordic style furniture, do not want to let the consumer stampede in, aesthetic fatigue, in many furniture talent shows itself, we must continue to innovate, grasp the consumption trends in the development of history, location, present and future find themselves in the mining, never stop the feasible development, taking into account their own unique ingredients. This should be seen from two aspects of space and time, that is, there should be a global pattern and vision in space, and a historical height in time. [2] 2. Recent situation of chair furniture in China China's furniture has gradually recovered since 1980s. It has completed the process of industrialization in just more than 20 years. It has entered the industrial mass production from manual workshops. Now, China has become a large furniture manufacturing country and a big exporter, and has initially formed a furniture industry system with Chinese characteristics. But in the innovation of furniture design, Chinese furniture industry especially the design level of imitation novelty style, fashion, their relatively less innovation, form and function is dull, the quality level is not high, low quality and low price competition is not complete, especially hinder the sustained development of the furniture industry. There are few furniture brand products, low value-added products, lack of high level and creative furniture designers, less original furniture design, plagiarism is very serious. It is difficult for Chinese furniture to continue to develop a better state of development by the pressure of on the one layer and one layer. [3] The design of this piece of furniture in the seat, mainly presents two major problems: one is the material utilization gap is too large, or build expensive, rare wood to high-end seats, regardless of the applicability of the public, the product is difficult to expand the market. Either the design with inferior wood for the seats, the blind pursuit of low cost to obtain high profits without considering the nature of the product, is designed to create a better life experience. At the same time, it is worth noting that the design works also have commercial value, which can bring rich rewards to the enterprise, that is, the perfect combination of art and utilitarianism. The two is the monotonous reproduction of the modeling. In

A Brief Analysis on the Chinese Influence of the Nordic Chair Furniture