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In recent years, China's economy has gradually shifted from a high-speed growth state to a moderate one. Economic development has shifted from factors-drive and investment-drive to innovation-drive and China's economy has officially entered a new normal. In order to quickly adapt to the new normal and once again drive China's economy to rapid development, "mass entrepreneurship and innovation" is the key to future development. Based on this, in order to meet the needs of the society for innovative talents and promote the construction of innovative countries, this paper explores the teaching model of entrepreneurship and innovation education in research-oriented colleges and universities. Preface: Research universities mainly refer to universities that offer comprehensive bachelor's degree programs and put research at the top. The school is committed to the cultivation of high-level talents and the development of technology. It can be said that the research university is the center of the highest level of talent cultivation in China and the school is responsible for cultivating the professional talents needed by the society. In this regard, under the new normal situation, research universities should grasp the needs of the society for professional talents and high-level talents in a timely manner, innovate traditional entrepreneurial education, closely link entrepreneurship education with China's economic development, cultivate entrepreneurial talents and promote employment through entrepreneurship for China’s further development. 1. The significance of innovation in research-based universities in entrepreneurship education It should be noted that innovation is the soul of a nation's progress. Under the new normal situation, improving students' innovative ability and building an innovative society have become the core of China's future development. As a training base for important talents in China, research universities should innovate innovation education, cultivate innovative and entrepreneurial talents needed by the society and drive China's economic construction. In fact, innovation and entrepreneurship complete each other. Innovation is the origin of entrepreneurship, the characterization of innovation at the time of entrepreneurship and the height of innovation determines the quality of entrepreneurship. Therefore, innovation is the key to entrepreneurship education. Entrepreneurship education, academic education and vocational education are the main education in higher education. They are the challenges to the future in the 21st century and the key to optimizing the overall quality of the future human beings. In research universities, it is suitable for professionals and high-level talents who are suitable for the needs of the society. In the face of an ever-evolving society, if traditional education methods are always used in entrepreneurship education, it is difficult to ensure that the students are in line with social development. Moreover, it is difficult to achieve success by taking the path that others have traveled. Only by creating a new path can we seize the opportunity of success. In this regard, in entrepreneurship education, innovation directly determines the efficiency of entrepreneurship education, and is of great significance in research-based university entrepreneurship education. 2018 International Conference on Education, Psychology, and Management Science (ICEPMS 2018) Copyright © (2018) Francis Academic Press, UK DOI: 10.25236/icepms.2018.127 --580-2. The main factors in the teaching of innovation and entrepreneurship education in research universities under the new normal situation 2.1 It is the inevitable trend of building an innovative country It can be said that the main base for cultivating high-level talents in research universities is an important support for the rapid development of the country. In research universities, innovation strategies should be implemented to train students in all aspects, improve students' multiple functions and strengthen students' independent innovation ability. To update the school development concept, implement efficient entrepreneurship education, build a reasonable platform for innovation and entrepreneurship, cultivate innovative talents with high entrepreneurial awareness and promote the construction of an innovative country. In short, in entrepreneurship education, if one layer remains unchanged, it is extremely difficult to ensure that the students cultivated are in line with social development. Only innovative and entrepreneurial education enables students to keep pace with the society and promote the rapid development of the country. 2.2 It is the demand for the development of applied universities Different from ordinary colleges and universities, research universities focus on cultivating the professional talents needed by the society. Therefore, in the cultivation of talents, colleges and universities attach importance to the cultivation of students' application ability. However, in entrepreneurship education, due to the lack of awareness of entrepreneurship education in schools, in the cultivation of entrepreneurial talents, the importance of entrepreneurial practice is neglected, student entrepreneurship is difficult to succeed and entrepreneurship education is difficult to exert its effects. Under the new normal situation universities are inhibited of development. In this regard, colleges and universities should innovate traditional entrepreneurship education, focus on the characteristics and resources of research universities, actively build entrepreneurial platforms and improve students' entrepreneurial level. In short, research-based universities want to cultivate applied entrepreneurial talents with social needs and innovation of traditional entrepreneurship education is the key. 2.3 It is the need for sustainable development of college students At present, the society is developing at a rapid pace and various industries have put forward higher requirements for high-quality advanced talents. As a research-oriented university that transports professional talents for the country, it is a key point to further improve the overall quality of students, innovate entrepreneurship education and improve students' practical ability. The author believes that under the new normal situation innovation and entrepreneurship education should focus on the combination of theory and practice, cultivate students' creative thinking, enhance students' ability to solve problems on their own and lay the foundation for students' entrepreneurial success. In short, under the new normal situation, if we want to promote social development, research universities must innovate and innovate education and promote the sustainable development of college students in to promote China's rapid economic development. 3. Innovative thinking on teaching model of entrepreneurship education in research university under the new normal 3.1 Comprehensively integrate entrepreneurship education resource of research university Research university plays an important role in China’s economic development under the new normal. In terms of talent training, research university shoulders the responsibility of cultivating social urgently-needed talents and professional and technical talents and promoting the development of the society. While research university is an intelligent station integrating teaching and research with abundant resources in scientific research. It can be said that research universities directly influence the development of regional economy, scientific research and culture.Therefore, to further improve China’s international competitiveness under the new normal, she should integrate all resources of research universities, such as graduates within a wide range of industries, research

Reflections on the Teaching Model of Entrepreneurship and Innovation Education in Research-oriented Colleges and Universities in the New Normal