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With the continuous improvement of the socialist market economic system, the demand for marketing talents by society and enterprises is increasingly urgent. Our school's concept of running an applied university is focused on cultivating applied talents who can work in large and medium-sized enterprises in terminal sales, customer relationship management, and marketing planning. Through the current employment situation of marketing graduates in our school, this paper deeply analyzes the influencing factors and existing problems of college graduates' high-paying employment, and studies the establishment and application of high-paying employment training mode and training system in response to the current demand for marketing talents. Students' hands-on ability explores a comprehensive program that can promote high-paying employment for graduates of Yunnan Business and Technology College. Analysis of Talent Needs In order to scientifically predict the employment market, strengthen exchanges and cooperation with employers, broaden the channels for enrollment, objectively reflect the current graduate quality and social reputation of our school, and timely discover the professional setting, quality education, teaching reform, and student management of marketing majors. There are deficiencies in other aspects. Through research, we have obtained a wealth of information, which has important guiding significance for the talent training and employment of our school. The survey was mainly conducted through field visits, inspections, interviews with the deputy general manager, general manager and talent center of the company's marketing business, or by telephone, supplemented by online inquiry of relevant information and questionnaires. Status of Local Industry and Industry Development. As the country has been vigorously promoting the Internet and IoT-related industries, Internet marketing combined with e-commerce and cross-border e-commerce combined with international trade will have great development prospects. The ultimate manifestation of the salary of the marketing industry is “more work and more”. All industries and industries are paying more and more attention to sales, because the competition will be more intense, and the new business model will also make sales more important, direct sales, distribution, network, advertising, etc. Wait, it can be said that marketing is everywhere, and the marketing professional employment prospects are very good. Marketing professionals can engage in corporate marketing management, customer resource management, network marketing management, marketing planning, marketing diagnosis, market research and consulting in business and industry, foreign trade, finance, insurance, securities, tourism, real estate and other enterprises and institutions. Enterprise Status and Talent Demand. The demand for marketing posts in Yunnan Province accounts for 40% to 50% of the total demand for jobs, the demand for first-line production technology jobs accounts for about 20%, and accounting and administration account for 7% of total demand. Marketing ranks first in all recruitment professions, and second in job hunting professions, there is a good momentum of both supply and demand. The main employment positions in marketing major include sales manager, business representative, promoter, and after-sales service. 2018 International Conference on Education, Psychology, and Management Science (ICEPMS 2018) Copyright © (2018) Francis Academic Press, UK DOI: 10.25236/icepms.2018.032 --152-The investigation of the knowledge structure requirements of marketing professionals for enterprises shows that the most important thing for enterprises is the understanding and mastery of marketing talents in the industry and the knowledge of the company's products. We hope to be familiar with the industry and familiar with the products as soon as possible, without going too long. The training period can be put into marketing jobs. According to the questionnaire survey data of recent graduates, 73% of the marketing graduates engaged in sales business representatives, sales clerk and after-sales service, and 27% engaged in other occupations. This shows that the employment position of marketing professionals is very high. Survey of the relevant courses of marketing majors through the investigation of the awareness and importance of relevant courses offered by marketing professionals, marketing, market research and forecasting, marketing techniques and business negotiation, marketing planning can be initially determined. Courses such as customer service practices are core courses in marketing. When selecting marketing professionals, companies should pay more attention to their practical skills and experience, and whether they understand the industry. At present, the internship period of the marketing majors of Yunnan Institute of Business and Technology is set to the fourth and sixth semester respectively, and the undergraduate students are set to the fifth and eighth semester. Students are better at the school based on relevant theories and then have better internships. . Nowadays, there are many foreign trade businesses in Yunnan, and the market demand is quite different. Enterprises must sensitively capture market information of different countries and regions, and coordinate various aspects. Enterprises require marketing talents to have the ability to communicate, develop, negotiate business, and seize business opportunities. Some companies also hope that you have a wide range of customer resources, and can plan and produce marketing plans, and can control and manage the implementation of the program. According to the survey, in actual work, many companies have encountered graduates leaving their jobs to take away customer resources, disclose corporate secrets, and even take away the sales of products, which makes them particularly valued in this regard. Employment of Graduates. The actual employment distribution of graduates of this major The salesperson or supervisor position of the sales department of the enterprise; Promoters, salesmen, etc. of retail enterprises or wholesale enterprises; Market investigation, information statistics, after-sales service and other positions of the enterprise marketing department; Marketing planning and market forecasting personnel of the enterprise; Relevant positions of various consulting companies. For the graduates of marketing majors, the overall evaluation of employment units is better, which is relatively higher than that of other majors in our school and other similar institutions. The overall evaluation of the employment unit for marketing graduates is a positive attitude, a spirit of diligence and pragmatism; a broad knowledge, quick start, and a strong sense of innovation. The Exploration of Talent Training Mode in Marketing Specialty Talent Training Objectives. Marketing professional training to meet the needs of social and economic development, with the basic theories and professional knowledge of marketing professional, master the skills of engaging in marketing activities and market management, and possessing the ability of market research, marketing planning and sales management. Real Estate Marketing High-Paying Industry Focus. According to the July 16, 2018, the National Bureau of Statistics website published a monthly report on the real estate development and sales status. The report summarized the development of the real estate market in the first half of 2018. According to the report, from January to June 2018, the national real estate development investment was 555.3 billion yuan, a year-on-year increase of 9.7%, of which housing investment accounted for 70.2%, an increase of 13.6%. Under the strict control of the real estate market in the

Research on the Training Model of High-paying Employment in Yunnan Technology and Business University---- Take the Marketing Profession as an Example