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With the rapid development of China's economy, the pursuit of spiritual civilization is becomin higher and higher, which makes the cultural industry develop in the direction of leaping. It can be said that the cultural industry is the most potential sunrise industry in the twenty-first century, and gradually develops into an important pillar industry of the national economy. China boasts a long history, rich cultural resources and strong market demand, so the strong momentum of the development of cultural industry has emerged. This paper mainly expounds the connotation and characteristics of the cultural industry, analyzes the current situation of the development of China's cultural industry, and puts forward some strategies to enhance the international competitiveness of China's cultural industry, so as to provide references for the development of China's cultural industry. 1. The Connotation of Cultural Industry For the current academic cultural industry concept has not yet reached a consensus, mainly because of the cultural industry has rich connotation and the characteristics of uncertainty, all scholars in the growth environment, by cultural influence is also different, so to define the concept of the cultural industry will be affected by the environment limitations. Cultural industries are also more diverse, such as entertainment and tourism, creative industry, mass culture and so on. The main contents include two aspects of core cultural products and cultural services, including cultural products including books, audio and video products, electronic publications, music and newspapers and magazines and so on; and cultural services provide for-profit cultural related services, such as film services, library services, entertainment services etc. In the information age, the world economy is facing an extremely profound change. The cultural industry is attracting more and more attention. The United Nations Scientific and cultural organization puts forward that "cultural prosperity is the highest goal of development" [1-2]. Although the consumption ratio of urban and rural residents in cultural projects is significantly lower than that of developed countries, the development of economy has increased people's consumption level. Whether the social demand structure or consumption structure has changed greatly than before. People's consumption focuses on education, technology, tourism, spiritual products and so on. The development of cultural industry is an important way to meet people's growing spiritual needs, and is also an important part of building socialist spiritual civilization. 2. Characteristics of Cultural Industry Different from other industries, the characteristics of cultural industry mainly reflect the following characteristics: First of all, the cultural industry shows strong externalities. Most industries have externality more or less, but the external cultural industry is more significant, because it has broken the development of the field of economy, whether the international or domestic political political or national cultural identity, the role of cultural industries are very prominent. For a country, the cultural industry is an important part of the strategy of national culture, national culture is the basis of branch point of governance; cultural industry progress will promote the development of the 2018 International Conference on Economics, Politics and Business Management (ICEPBM 2018) Copyright © (2018) Francis Academic Press, UK 352 national economy and other related industries, such as the development of the tourism industry will drive the development of transportation, catering, crafts design, retail and other industries; and the cultural industry and other industries in harmony is also very strong. Secondly, the cultural industry embodies the characteristics of high risk and high income. The production of cultural products, the circulation of investment is a high risk project, the risk mainly comes from cultural discount, namely cultural discount, the products in the international market sales culture, different countries have different cultural backgrounds, if cultural products from other countries or regions of the consumer's identity, its cultural value can not be reflected [3]. In a sense, the cultural product is a cultural expression symbol, and the birthplace of the National Geographic, there is a direct correlation, so different regions of the social system, historical background, values, aesthetic requirements for cultural products is different, which leads to the occurrence of the phenomenon of cultural discount. Of course, the high risk of general economics will bring high returns. The cultural industry is also a high return on investment industry. This is especially evident in movie investment. Finally, the cultural industry embodies the characteristics of high income elasticity. The social nature of man determines that culture is an important part in people's daily life, and the cultural industry is the market operation rules of organization system, so as to form a cultural product, pay up to a certain size of the market, this is also the basic condition of the development of the cultural industry. 3. The Present Situation of China's Cultural Industry Development As China's cultural industry started late, though it has been developing for decades, compared with the developed countries, China's cultural industry is still in its infancy, and we need to explore and cultivate a mature cultural market. In particular, there are still several problems in the development of China's cultural industry. 3.1 Lack of energy in the management system In China, the cultural industry has long been a category of ideology. Its development is strictly managed by the planned economy management system, which is rooted in the soil of the planned economy. Although the initial planned economic management system can play a protective role in the development of the cultural industry. But under the background of economic globalization, as in the development of the market economy, strengthen the cultural industry, the drawbacks of the planned economic system revealed beyond doubt, such as the cultural sector is not only the government, but also the cultural industry of the main business, the status quo when the players and the referee makes China's cultural market by excessive intervention; culture resources are state-owned culture units control can not play the cultural resources potential, resulting in a lot of cultural resources in China a large number of idle [4]. 3.2 The shortage of capital in the cultural industry market In the existing management system of our country, the government of the cultural market intervention too, hinder the social capital into the cultural field of investment; although the market economy in China reduces the cultural industry access threshold, allowing private capital and foreign capital to enter the cultural industry market, to improve the degree of diversification of cultural industry investment. But under the influence of traditional management system, China's private capital and foreign capital to enter the cultural industry market has a lot of legal or institutional barriers, and although China's accession to the WTO, but has not been fully in line with international standards, not in the international capital operation from circulation, and can absorb more international capital [5]. Leading the market of China's cultural industry shortage of funds. Lack of funds led to the scientific and technological content of China's cultural products and cultural products is relatively low, at this stage is still dominated by traditional technology, lack of innovation ability, the introduction of new and high technology and advanced equipment is still far insufficient, both product quality and technical content are lack of competitiveness, the economic benefit is not obvious.

Strategic Analysis on the Promotion of International Competitiveness of Chinese Cultural Industry in the Context of Global Economic Development