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The popularity of Internet technology has brought great impact to retail business. On the one hand, online retail has become a trend, and on the other hand, the relationship between retail businesses, customers and suppliers has also undergone substantial changes under the Internet environment. For retail business, how to make timely innovation of business model with the advantage of offline operation has become the key to stimulate the retail businesses vitality in the ever-changing market competition. At present, the domestic research on the business model is still in infant stage. Some researches on the business model innovation of retail business often find it difficult to grasp the advantages of the traditional retailers, and they do not reflect the development trend of “new retail” in future. Based on this, this paper attempts to start from the advantages of traditional retail business, combine the current status and development trend of the current retail industry, and summarizes the commercial multi-dimensional innovation model of retail business under the Internet economic environment.

Research on Commercial Multidimensional Innovation Model of Retail Business under Internet Economy Environment