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Nowadays, Many of the long-standing problems in the news communication industry are emerging, and the demand for excellent talents in the news media industry is becoming increasingly prominent. Application oriented universities should reform from the reality and explore the training channels of talents in news communication according to the needs of social development .To achieve the teaching objectives which is transfer excellence news communication talents for our society, we make an in-depth analysis of the existed problems in the teaching of news communication in universities, and put forward a method of building an excellent team of teachers to lead students to organize new media platform to collect news communication practice based on the needs of social development at present.

The exploration and practice of cultivating excellent news communication talents in universities