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Chinese culture has a long history. Countless local cultural and artistic works have become the treasures of world art. Among them, Chinese embroidery art is a unique artistic expression in the world. In recent years, the unique craftsmanship of the embroidery, which is not only the four famous embroidery, has gradually attracted the attention of the people. Under the background of the current implementation of cultural and creative industries in China, Qiang embroidery should be effectively passed down, to further deepen the development of embroidery, with the embroidery as the local characteristics of Jiangxi, forming a creative industry chain. This paper will conduct in-depth research on the inheritance and development of the embroidery art in the context of cultural and creative industries, aiming to give some practical suggestions to the local creative industries in Jiangxi.

Research on the Inheritance and Development of Qiang Embroidery Art under the Background of Cultural and Creative Industries