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The present article is focused on the contribution of Artificial Intelligence (AI) to improve the Business Performance Management (BPM) of China’s E-Commerce. Taking the example of Taobao, one of the growing Chinese companies, some users are facing on unsafe Epurchase and poor quality of some products. This work is a theoretical approach and targeted at an interdisciplinary analysis of AI positive effects on improving the BPM of Taobao to reduce these problems. Despite some critical incidents, the expectation of fully online safety buying and selling products is still pursuing by Taobao Company.

Analysis of AI Contribution to Improving BPM of E-Commerce in China: Examining the Case of Taobao