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In the new century, China has been vigorously developing electric power enterprises, and power system is constantly reforming. With in-depth power system reform, power grid enterprises began to have further thought on existing business models and make some corresponding changes. Power sales reform is the biggest bright spot in the new round of power system reform, marking the complete destruction of an exclusive monopoly distribution system in China's power grid company. For the current round of power system reform, how power grid enterprises should react is the focus in current issues. In this paper, the promotion role of power system reform in operation mode change of power grid enterprises is discussed briefly. With the official release of "Number of Opinions on Further Deepening of Power System Reform” (hereinafter referred to as new power reform) on March 15, 2015, after 12 years, China's new round of power system reform begins. From new power reform policy analysis direction, grid enterprises’ existing operation modes will have a huge change and their core position will change. With the gradual improvement of electricity reform, lower electricity price is not the focus of the reform. Grid companies’ biggest problem is that in a long overdue, they maintain serious thinking rigid without enough flexibility. The approval process is too long and some aspects ability extremely lags behind. Future power generation plan and electricity price will be released, and the incremental part of power distribution and power sale will be released to allow social and private capital to enter. Power companies and power generation enterprises can directly negotiate electricity prices, which will break the monopoly business model in original unified purchase and sale and build a fully competitive market power trading platform as the final result. The Original and Future Operation Mode of Power Grid Enterprises In 1997, China's power supply and demand situation was changed and there was a situation of oversupply in most of the country, then many deep problems in power systems became increasingly prominent. In this context, China accelerated the pace of construction of electricity market. Based on 2002 power system reform, a new round of power system reform was launched in 2014 [1]. The last round of electricity made the main solution to the separation of plant and network, and the new power reform focused on power transmission and distribution, and now six supporting documents have been issued, such as power distribution reform, power market construction, power trading institutions set-up and regulated operation, well-aligned development of power consumption plan, power sale reform, strengthening and regulation of coal-fired power plant supervision and management. A. Original operation mode of power grid enterprises Grid enterprises have natural monopoly and power grid enterprises have little market competition awareness. They have no better quality of service and good power marketing program, and did not form an effective market management marketing system. Power marketing refers to a series of marketing activities related to market sales to meet the needs of consumers and better profitability. The fundamental purpose is to provide consumers with better products and services 2017 International Conference on Frontiers in Educational Technologies and Management Sciences (FETMS 2017) Copyright © (2017) Francis Academic Press , UK 638 and win more consumption to create the most comprehensive business benefits. B. Future operation mode of power grid enterprises With the gradual promotion of new power reform, future power industry and power grid enterprises monopoly will be more scientific and reasonable, which will also be reflected in the improvement of unified grid dispatch and management level [2]. China's power grid enterprises have always been duopoly characteristics. The current round of power reform makes supervision on the permitted total revenue (permitted cost + reasonable income + tax) and price structure through the approved effective assets for grid enterprises. The same period of reform involves supply side reform, state-owned enterprises reform superposition and a number of reform jobs implicate each other. Power grid enterprises should rely on their own cost control advantages and power plant cluster management advantages, and the market-oriented measures pilot work of large users’ direct purchase of electricity has been gradually implemented in the past few years. We should grab the opportunity to deepen the pilot work of buying electricity and the most important work in economically developed key areas is to actively participate in large-scale direct purchase of electricity pilot work. To further enhance the profitability of power grid enterprises and improve power generation time and the total power generation, gradual expansion of electricity direct purchase proportion is undoubtedly a high-quality program. The Promotion Role of Power System Reform in Power Grid Enterprises A. Power grid enterprise structure promotion China's new power reform gradually goes deeper and reform programs have fierce competition and still difficult to get the best. Various stakeholders’ specific measures of the reform vary and there is a big controversy especially whether there is the need for a certain separation in transmission and distribution. Electric power system reform may have no impact on power supply administration, but it impacts power grid enterprises. An important reason is that if power transmission and distribution enterprises should be separated from electricity sales enterprises. China's power reform can cross "whether the separation of power transmission and distribution network" by learning from other countries, making transaction rules of market access and competition effective market rules, and introducing main market players and strengthened supervision and other aspects. The separation of transmission and distribution does not mean that the inevitable success of the reform and under the conditions of transmission and distribution together, there is also a precedent for reform success. Although they are different and respective reform models, some developed countries’ optimization of power system is achieved through market-oriented new power reform. The core content of new power reform program is to establish a new profit model of power grid enterprises, which no longer takes Internet and sales electricity price difference as a source of income, but charges network fees in accordance with government approved transmission and distribution price. Although some issues have reached a consensus, there is still a need to finalize some of the details. Power grid enterprises are now in urgent need of research to face key issues like how to promote the transformation of power grid business mode, fill short board, and save unnecessary waste of resources. B. The promotion role in power grid business model In terms of power grid companies, company's operating performance data vary and even have greater differences. It can be seen that the factors influencing the development of power grid enterprises in their own business are: resource allocation, external objective environment, self-condition and other comprehensive factors because the main income of China's power grid enterprises is from electricity trading difference [3]. At the same time, the social optimal solution of power generation market management competition problem is determined. This will also greatly reduce the benefits. Competitive analysis of power generation market is made and the need of government regulation is put forward [4]. Power grid enterprises should rely on their own cost control advantages and power plant cluster management advantages, and large users direct purchase market-oriented measures pilot work has been gradually implemented in the past few years.

The Promotion Role of Power System Reform in Operation Mode Change of Power Grid Enterprises