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This paper focuses on the music field in the cultural industry and analyzes the preference of the listeners of western pop music in China. This paper captures the data such as the characteristics of singers and audience ratings. Then the clustering of the artists is conducted according to the chosen indicators and the artists are divided into four clusters in which the representatives are Justin Timberlake, Sam Smith, Westlife and M2M respectively. The results will help users find their favorite songs more quickly and accurately, and help QQ music and other music platform provide more accurate and reasonable recommendations for the audience.

The Analysis of Chinese Listeners’ Preference for European and American Pop Music