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At present, China’s tourism development has entered the stage of industrial promotion. The most important means to improve the efficiency of tourism industry is to strengthen the public service function of tourism. However, there are still problems in the construction of tourism public services in rural areas of Guangdong in terms of information, transportation, supporting facilities, and security. Therefore, this paper studies main characteristics of tourism public services from the perspective of global tourism, and puts forward countermeasures and suggestions in light of the lack of subjects such as market, transportation, and government in the construction of Guangdong rural tourism public service system.

Study on the Construction of Public Service System of Rural Tourism in Guangdong from the Perspective of Global Tourism