English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

School spirit is the soul of the school and the pursuit of value, is the development of colleges and universities rely on and carrier. On the basis of elaborating the origin, manifestation and value of American university color and mascot, this paper puts forward the concrete strategy of cultural school establishment on the basis of the problems in the development of local new undergraduate colleges, so as to provide new ideas, new perspective for local colleges and universities. The Development and the Form of Expression of American University Color The United States from the primary school stage, each school has its own school color. In all kinds of competitions, especially in sports competitions, school color will become the school's spiritual symbols. This tradition continues from elementary school to early, high school, and eventually gets sublimated in college. American university school color is usually divided into red, blue, yellow, brown, purple, green and colored "flower" family [1]. "Flower" is generally orange, purple, red and green-based colors, and then with a representative of a metal color composition, there are some schools with the flag of red, white, blue three colors as school color. To Harvard, for example, crimson is synonymous with Harvard, Harvard campus building to deep red-based, sports team named Harvard Crimson, the school newspaper to "Harvard Crimson" named. Harvard even with the red, green and blue color law provides that the deep red belongs to Harvard [2]. Obviously, crimson has become a symbol of Harvard spirit. Although the United States is to highlight the personality, individualistic culture-oriented countries, but the meaning of school color is the students of the collective recognition and understanding, is a unique campus cultural products. The Popularity and Its Significance of American Mascots College mascot originated in the late 19th century, in the 100 years of development history and there have been a variety of different forms of mascot [3]. Almost all colleges and universities in the United States have mascots, mascots are usually with the school badge, school motto, school song, etc. as a unique symbol of the school, active in the school of various large-scale activities (such as school games, graduation ceremony or new activities), auspicious things have become the school's most vivid, and the most dynamic and characteristic of the form of expression. American mascots of the university, as a whole can be divided into animal class, plant class, character class, cartoon image and virtual form class. Among them, the largest proportion of animal species, nearly a hundred colleges and universities to eagles, tigers as mascot. Harvard University with the priest John Harvard as the mascot, Stanford University to the tree, Delta State University to 2017 International Conference on Advanced Education, Psychology and Sports Science (AEPSS 2017) Copyright © (2017) Francis Academic Press , UK 286 okra as a mascot; there are some schools to cartoon image or logo symbols, such as St. Louis University invincible lucky star (Billikens), Egypt Murray University's white skull (Dooley) and so on [4]. Although the American mascot in the form of different forms, but the school's influence and the connotation of the given is very similar. It is the university's unique identity and cultural interpretation, is a symbol of the spirit of the university, it is the physical style of the school. The school mascot and school color worship in the United States college sports league is particularly spectacular (especially football and basketball game), the organizers arranged to school color-based color, a large number of publicity highlights the school color, lovely Mascot "walk" among the crowd, the students dressed in their school color of the clothing appeared in the venue, and the local residents will be dressed in such clothing to watch the game, a university culture seems to have become Local community culture, not only students fanatical, residents are also infected. At this point, a color, a symbol has represented a spirit, a culture. The School Spirit and Culture Strategy of the Local New Undergraduate Colleges Local new undergraduate colleges not only need to improve the teaching hardware and software facilities, improve the personnel training strategy, improve the quality of teachers work hard, but also try to culture school, to create a clear spirit of the school, unity and teachers and students, and seek common development. Specifically, start with the following: Beautify the Campus Material Landscape and Show the School Spirit. Campus material culture is the material basis of the spiritual culture of the university, is a special material "cultural field", can play a "Run things fine silent" role [5]. Any well-known university always has some special landscape, these landscapes are the accumulation of school culture, is the embodiment of the campus customs. When students enter the campus, the campus landscape will be integrated into the student's life, as part of the student's spiritual world. All the material landscape of the university has gone beyond the landscape itself, a symbol of the spirit of the school, the martyrs Pavilion of Lanzhou University the birthplace of crazy English, students see the struggle of the figure; Hainan University Dongpo Lake, highlighting Mr. Dongpo with the flow, optimistic and open-minded temperament; Northwestern University auditorium, the students feel the patriotic brutal destruction, the spirit of perseverance from Yan City after the indomitable spirit. Of course, for the local type of new undergraduate colleges, the school material landscape, although not the history of washing, but there have been no faction of the celebrities living here, but the campus material landscape to the school's original, traditional and unique school concept, school characteristics and campus spirit properly integrated into the campus architecture and landscape design, to extract the most able to express the spirit of the campus architectural art symbols to create a suitable for their school architectural style, in order to teachers and students recognition, heritage, only have lasting vitality. Condense Characteristics of the Campus Culture and Highlight the School Spirit. Chinese colleges and universities have always attached great importance to the cultivation of school spirit, often with school motto, school song, school badge for the most distinctive embodiment of the spirit of the school, and colleges and universities to rigorous, profound connotation and concise text interpretation of its purpose, school motto and school rules. However, young students are not necessarily able to understand the connotation and expectations behind these words. College students are energetic and have a wide range of interests, like to explore and try new things. Therefore, combined with the psychological development characteristics of the students in this age, referring to the practice of American colleges and universities, in a relaxed way that students can easily accept, the purpose of integration into a specific school color, carefully designed to represent the school characteristics of the school mascot, and in the opening ceremony, graduation ceremony, sports or other important activities to promote and publicity. Huazhong Normal University in the two lively and lovely little squirrel cartoon image to become the century mascot of the school, respectively, on behalf of the school boys and girls. In addition, the "Bo Bo" "Ya Ya" as the image of derivatives such as plush toys, cultural shirt, cards and other popular in the campus, the school also created a school mascot background wall for students to take pictures [6]. This approach not only enriched the students' campus cultural life, creating a campus culture atmosphere, vivid and

Research on the School Spirit and the Schooling Strategy of Local New – built Universities