English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Zhejiang culture is the spiritual wealth created by Zhejiang merchants in the long-term business practice. At the same time, it has obvious geographical color, and its spiritual and cultural connotation has important guiding significance to the contemporary college students' entrepreneurship education. This paper aims to analyze how to integrate the "Zhejiang culture" with rich entrepreneurial cultural characteristics into entrepreneurship education, and to provide reference for improving the level of entrepreneurship education in undergraduate colleges. The Definition and Connotation of Zhejiang Culture Zhejiang culture is the Zhejiang businessmen in the long-term entrepreneurial practice to create a common sense of the spirit of wealth, but also has a clear geographical color. Zhejiang culture has nurtured Zhejiang businessmen, created a Zhejiang economic miracle, produced a number of well-known Zhejiang businessmen, created a "Zhejiang model", "Zhejiang economy" and "Zhejiang phenomenon", and Zhejiang culture is the essence of its embodiment. "Small broad" pragmatic spirit, self-improvement attitude of life. In the Zhejiang culture there are more pragmatic tendencies and fewer elements of virtual arrogance. "Zhejiang business sense from small start, from the operation of a button, a badge, a switch began step by step business. They inherited the predecessors` can hold the micro-capital to self-breeding 'tradition, with tens of dollars , A few hundred dollars of the capital started, one by one to make money. They are born in the peasantry, is the real civilians, at the beginning of the business, in the country engaged in the local people look down on the next live, harvest tattered, playing cotton, shoes, but they never to engage in these labor ashamed, but self-improvement , In the struggle for self-reliance for the accumulation of experience, they have gone through thousands of miles of water, after thousands of hardships, said all sorts of words, trying to do everything possible, and finally earn thousands of money, a successful entrepreneur. Witty sharp strategic vision, positive and steady political attitude. Although the cultural quality of Zhejiang is not high, but it has a keen insight into the market and ahead of the strategic vision, take the opportunity to capture, they can from an obscure little details to find a fortune, such as the advent of the euro, carefully Of the Zhejiang businessmen soon found that the size of the euro banknote than the average paper money to be large, the original kind of wallet are not fit the euro, so to produce a suitable wallet for the euro, the first opened in Europe, the euro wallet market. In politics, Zhejiang is not like the Huizhou merchants "will be pinned on officialdom" or as Beijing businessmen as "political flavor with political cards", not as far away from politics as the Guangdong business, Zhejiang has a sensitive political sense of smell and accurate Political decision-making, there are a lot of Zhejiang had drilled the policy loopholes, they believe that political contains a huge business opportunities, the introduction or change of a policy can cause a high degree of concern Zhejiang, many successful Zhejiang are more or less have a non-economic aura, such as outstanding entrepreneurs, party representatives, deputies, CPPCC members. Advancing with the times the spirit of innovation, open broad international perspective. Zhejiang is the most active and most innovative group, they rarely rigidly adhere to the rules, always "rack their brains" to capture business opportunities, "racking their brains" to find the market gap, they can go beyond the constraints of time and space, "nothing" One of the largest market, such as Yuyao plastic production base, Dongxiang sweater market, Hailing leather city, Jiashan wood processing center. 2017 International Conference on Advanced Education, Psychology and Sports Science (AEPSS 2017) Copyright © (2017) Francis Academic Press , UK 29 Zheshang's vision is not limited to a place, they tend to look into the country and even the world, Zhejiang products sold around the world, especially the birth of Zhejiang network, to the traditional Zhejiang brought a new weather, they use With the Internet, easy to achieve the global business to sell the world, to the traditional business into a new international form. Honest and trustworthy business attitude, to the rich sense of responsibility. Honest and trustworthy is followed by Zhejiang business ethics, in the beginning of the original accumulation, Wenzhou "fake and shoddy" popular, but the Hangzhou martial arts door "fire Wenzhou shoes" incident burned up Zhejiang businessmen, they spontaneously put good quality, the " Integrity "word is really engraved in the milestone of the enterprise, and now there are ten people in Wenzhou have a" gold pen ", without any guarantee and mortgage, with their own signature can be in the bank to obtain tens of millions of dollars loan. Personal self-awareness of personality, and the attitude of life and attitude. Personal autonomy is a major feature of Zhejiang culture, the spirit of Zhejiang is the most fundamental spirit of self-development, "the concept of individual autonomy in Zhejiang who highlighted the strong sense of the boss when the boss, this sense of performance for the entrepreneurial spirit, leading consciousness, in the cause of development always when the leader. Zhejiang people like to do the boss, because the boss can get the spirit of freedom, as long as the law is not willing to do anything, the spirit will always be their own master. "Money to do the boss, no money to do the boss", "can do the boss, can sleep on the floor", fully embodies the Zhejiang boss of the complex, independent cultural concept. However, there are still strong thoughts of harmonious mediocrity in Zhejiang's cultural character. They have strong tolerance and patience to the external environment and heterogeneous culture, which makes the Zhejiang people no matter where they go, regardless of the cultural character and customs of the local people. Which type, can live in harmony with them, in any unfamiliar or even exclusion of the cultural circle can maintain a strong survival of adhesion. The Significance of Zhejiang Merchants' Culture in Entrepreneurship Education Zhejiang is the most developed private economy in China, the most active private entrepreneurs in the socialist market economy in the birth and growth of a group of entrepreneurs and entrepreneurs groups, they formed the "Zhejiang" in the course of the practice of accumulation Deep culture of "Zhejiang culture", this culture has a natural entrepreneurial properties, which contains the spirit of self-reliance, pragmatic spirit, innovative spirit, pioneering spirit and team spirit is its core, supporting a generation after generation of Zhejiang continue to forge ahead. The same kind of culture on vocational colleges to carry out entrepreneurship education also has an important positive

The Study on the Path of Entrepreneurship Education of local Colleges in Zhejiang Culture