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The purpose of this study was to find out whether songs (with lyrics) of various genres had any effect on the thoughts (cognitive), feelings (affective) and actions (conative) of young adults with varied personality traits. This study further examined which personality factor was more associated with thoughts, feelings and action tendencies generated through songs of various genres. A sample of 60 young adults (30 boys and 30 girls) of age group 18-27 years, pursuing graduation and post-graduation degrees from Amity University, Lucknow campus were selected. Tools used were Big Five Inventory (by John &amp; Srivastava) and a 4-point Cognitive, Affective and Conative (CAC) scale (developed by Authors). Findings provide insights about the significance of music as media in day-to-day lives of young adults, particularly on their cognition and the amount of affect based on their personality factors. The time phrase i.e. young adulthood, what has been called the most crucial age, needs to be exposed to such music which does not only prove to be a source for chills and enjoyment but also which fosters its well-being.

Exploring the Effect of Songs of Various Genres on Young Adults’ Thoughts, Feelings and Actions