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This article discusses the strategic reconfiguration of data in news organizations through the use of algorithms and artificial intelligence, more specifically machine learning, to increase the idea of value around information, which has suffered from fragmented audiences, a massive increase in the number of broadcasters, indirect competition from large technology companies, and changes to the digital media ecosystem. We propose to identify patterns of interest, predict social engagement, and allocate resources for new coverage as forms for increasing the current level of personalization offered to news consumers. Discute-se a reconfiguracao estrategica da utilizacao de dados dentro das organizacoes jornalisticas, atraves de algoritmos e solucoes de inteligencia artificial, entre elas especificamente o aprendizado de maquina, como alternativa para elevacao da percepcao de valor sobre o produto informativo, reduzida pela fragmentacao das audiencias, explosao de emissores, concorrencia indireta das grandes empresas de tecnologia e transformacoes do ecossistema de meios digitais. Tal abordagem propoe a identificacao de padroes de interesse, a predicao de engajamento social e a alocacao de recursos para coberturas como formas de expandir o atual nivel de personalizacao oferecido aos consumidores de noticia Se discute la reconfiguracion estrategica del uso de datos en las organizaciones periodisticas a traves de algoritmos y soluciones de inteligencia artificial, especificamente, el aprendizaje automatico como una alternativa para aumentar la percepcion de valor sobre el producto de informacion, el cual se reduce por la fragmentacion de las audiencias, el aumento en la cantidad de emisores, la competencia indirecta de grandes companias tecnologicas y las transformaciones del ecosistema de medios digitales. Tal enfoque propone la identificacion de patrones de interes, la prediccion del compromiso social y la asignacion de recursos para la cobertura como formas de expandir el nivel actual de personalizacion ofrecido a los consumidores de noticias.

Data-Driven Journalistic Operation: Reshaping the Idea of News Values with Algorithms, Artificial Intelligence and Increased Personalization