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At this stage in the development of the theory of the economics of entrepreneurship, global entrepreneurial structures, as a rule, are not allocated to a separate business unit, but are considered in conjunction with transnational corporations and international companies. However, global companies have independent objective and subjective, basic and variable signs and principles of sustainable development, which determines the relevance of a deep and meaningful study of their functioning. Our goal was to identify the distinctive features of the activity of global entrepreneurial structures using the fractal approach and to prove their allocation into a special category of business entities in the theory of business economics. The structure-forming factor of this scientific article is the identification of multilevel principles and a fractal approach to organizing a global entrepreneurial structure. Fractals of I, II, and III levels are distinguished, each of which is a repeating element of a spiral developing

FRACTAL DEVELOPMENT OF GLOBAL ENTREPRENEURAL STRUCTURES AT THE LEVEL OF NATIONAL ECONOMIES