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Vines and olives are the prevailing crops in Kefallinia, but there is a concern about the competition of the sector and the adoption of organic farming. A farmer survey was conducted in the major viticulture and olive culture spot to study conventional and organic status for these two crops. Non-existent extension support system is the most important factor for the inferior competition of the sector. Extensive bureaucracy is another factor that prevents farmers to participate in the organic farming scheme. Organic farming is not attractive and many farmers initially motivated to participate in the scheme by the benefit of subsidies, finally abandoned the undertaking after the end of the first phase of the program. Low competition of the sector reduces attractiveness to young farmers. Olive oil produced is not branded and therefore farmers do not enjoy high product prices. Development of farmer groups and implementation of quality assurance scheme is proposed as a mean to improve competition of the sector.

INFERIOR CROP PERFORMANCE IN ORGANIC VINE AND OLIVE SECTOR DUE TO THE POOR IMPLEMENTATION OF QUALITY PROCESSES. THE CASE OF KEFALLINIA.