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Kiwari Farmers is a coffee farmer group that produces arabica coffee called Manglayang Karlina and is marketed in the Kiwari coffee shop. The increasing number of coffee shops in the Bandung area has led to increasingly fierce competition in the coffee industry. One impact is the turnover of the Kiwari coffee shop fluctuating during 2018 This is also due to the number of consumers declining. Therefore, it is necessary to know how the characteristics of consumers are, so that the Kiwari coffee shop can maintain its existence. This study aims to describe the profile of Kiwari Farmers and the characteristics of Manglayang Karlina coffee consumers at Warung Kopi Kiwari. To achieve the first objective, data and information are collected from informants. Whereas for the second purpose, a survey of 50 sample respondents was chosen purposively (purposive sampling). The data consists of primary data collected by interview and using a questionnaire, and secondary data obtained from literature studies and related agencies. Data were analyzed descriptively qualitative and by using frequency tables. Kiwari Farmers acts as a producer and trader. As a producer, Kiwari Farmers produces Manglayang Karlina coffee and Luwak Manglayang coffee. Coffee cultivation is carried out in privately owned farms and is processed independently from upstream to downstream. As a trader, the Kiwari Coffee shop sells a variety of coffee brands, each obtained from farmers in the area of origin of the coffee. The majority of respondents were male, average age of 20 years, not working, had an average monthly allowance of IDR 1,568,000, were pursuing undergraduate education, and were Jurnal Ilmiah Mahasiswa AGROINFO GALUH Volume 7, Nomor 1, Januari 2020 : 288 – 300 289 domiciled in Bandung. It is recommended that Kiwari coffe shop conduct research on consumer satisfaction as a reference for setting goals in the coming years.

DESKRIPSI PROFIL WARUNG KOPI KIWARI DAN KARAKTERISTIK KONSUMENNYA YANG MENGONSUMSI KOPI ARABIKA MANGLAYANG KARLINA