English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

El turismo literario se ha caracterizado por ser una tipologia de turismo cultural relativamente reciente en Espana y consolidada en distintos paises europeos, que ha avanzado en importancia e independencia hasta el punto de especializarse en ello destinos enteros, en muchas ocasiones ligados al mundo rural. Las iniciativas Villa del Libro han venido a desarrollarse como una variante de este turismo literario, a partir de la proliferacion de librerias en pequenas localidades que sirven como nucleo de desarrollo de todo su entorno. El presente articulo se ha constituido a partir de una investigacion cualitativa mediante la realizacion de entrevistas en profundidad a dos expertos en turismo cultural. De su posterior analisis se han extraido y determinado las estrategias necesarias para el exito y consolidacion de los destinos culturales de caracter rural y el de la propia Villa del Libro de Uruena (Valladolid) como destino cultural de referencia en Espana.Recommendations and proposals for improvement in rural cultural destinations: The case study of the Book Town of Uruena (Valladolid, Spain)Abstract: Literary tourism is a specific form of cultural tourism that is relatively recent in Spain and widely consolidated in different European countries, where it has grown in importance to the point of whole destinations being built around the same, often in rural landscapes. Book Town initiatives have been positioned as a variation of literary tourism and consists in a plethora of bookshops in small towns that serve as the nucleus for regional economic and social development. This paper offers qualitative research on the subject, the result of in-depth interviews with two experts in cultural tourism. From the subsequent analysis, it is clear that management and marketing strategies are essential, among other aspects, for the success and consolidation of rural cultural destinations. The analysis centres most specifically on the Book Town of Uruena (Valladolid) as the Spanish reference for this type of tourism.Keywords: Literary tourism; Cultural tourism; Rural destinations; Book Town; Local development; Qualitative analysis.

Recomendaciones y propuestas de mejora para los destinos literarios de carácter rural: El caso de estudio de la Villa del Libro de Urueña (Valladolid)