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espanolEl turismo cinematografico como producto turistico emergente debe entenderse como una tipologia de turismo cultural popular, ya que responde a un fenomeno provocado normalmente por el exito comercial de una pelicula o serie. La pregunta que se plantea es si este tipo de fenomeno es perdurable, se mantiene a lo largo del tiempo o si, por el contrario, responde a una moda pasajera, constituye un momento puntual o efimero y, si es asi, como aprovecharlo desde la perspectiva del turismo filmico. Dos grandes exitos comerciales alemanes rodados en Mallorca como la pelicula Ballermann 6 o la serie Hotel Paradies principalmente, serviran de base para intentar responder a esta cuestion. EnglishFilm tourism is a new and upcoming trend in general cultural tourism responding to expectations and associations of place as created by the commercial success of a film or series. The question is whether this type of phenomenon is sustainable over time or whether, on the contrary, it is a short-lived venture and, if so, how to take advantage of it Two Great German commercial hits shot in Mallorca, the film Ballermann 6 and the series, Hotel Paradies are used to attempt to illustrate the possible answers.

Rutas de cine, el turismo cinematográfico en Mallorca: el caso alemán