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Tourism has been and is the driving force behind development in many municipalities in Mexico, particularly in the network of so-called "Magic Towns" or Pueblos Magicos. This is one of the most successful tourism programmes. This paper presents an analysis of the perception of the local population with respect to the impact of tourism on Tapalpa after its designation as "Pueblo Magico". as reflected in a survey carried out on the general population. The survey was divided into six segments to measure both positive and negative impacts. The arithmetic mean value was calculated for each response to analyse the overall perception of the impact of tourism. The resulting mean comparison analysis shows that the residents do not differentiate between positive and negative impacts, since in all cases the mean is above three reflecting that the overall perception is both positive and negative., indicating that tourism is seen as a benefit and a danger at one and the same time.

Percepción de la población local sobre los impactos del turismo en el Pueblo Mágico de Tapalpa, Jalisco, México