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espanolEl Modelo de Turismo Humano para el Bienestar de Tapijulapa Pueblo Magico se construye con base en dos criterios centrales. Primero, la aplicacion del desarrollo humano como teoria y metodologia para interpretar la realidad turistica concretandose una vision de turismo humano que tiene como finalidad principal generar calidad de vida, al mismo tiempo que da respuesta al poco exito del Programa Pueblos Magicos de Mexico para generar mejores condiciones de vida local. Segundo, los resultados obtenidos a partir de la investigacion empirica realizada en Tapijulapa Pueblo Magico aplicando la metodologia denominada expansion de las capacidades turisticas de las agencias revelan la existencia de habilitaciones turisticas generalmente adecuadas y funcionamientos turisticos no apropiados, lo que obstruye el logro de las metas, consecuentemente limita el bienestar local. Se plantea de esta manera una nueva metodologia para estudiar la gestion del turismo y su integracion efectiva con otras actividades productivas tradicionales locales. EnglishThe operating model of Humane Tourism for the Welfare of the Pueblo Magico Tapijulapa is based on two cornerstones. First, the theoretical and methodological analysis of responsible humane tourism toward a better quality of life for the host population given the scarce success of the Network of Pueblos Magicos and the supporting programme in Mexico in this respect.. Secondly, the results of the empirical research carried out in Tapijulapa Pueblo Magico applying the methodology of Improved tourism capacity-building for stakeholders revealed that although training was in general adequate, nevertheless the tourism management was not, giving rise to frustration of goals and limiting any positive results for the local population in terms of improved quality of living standards.. The present article therefore proposes an alternative methodology centred on tourism management that integrates effectively with other traditional local productive activities.

Modelo de Turismo Humano para el Bienestar de Tapijulapa Pueblo Mágico, Tabasco, México