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espanolLa actividad enoturistica ha evolucionado en Espana de forma mas lenta que en otras zonas del mundo, entre otras causas por una gestion de destinos de menor exito en su implementacion. Por ello resulta esencial identificar y analizar casos de exito enoturistico en organismos de gestion de destinos (OGDs) a nivel internacional, permitiendo formular un conjunto de recomendaciones potencialmente extrapolables a destinos enoturisticos espanoles. En un ejercicio de benchmarking se mapea una triada de variables relevantes. En primer lugar, las variables culturales (“Viejo Mundo” y “Nuevo Mundo”); luego, los distintos niveles administrativos de gestion (nacional-regional-local); y en tercer lugar, el aspecto geografico, con analisis de casos en tres continentes: Francia, Condado de Sonoma (California, EEUU), y Cabo Wineland (Sudafrica). Con este acopio de datos y un analisis de la situacion del enoturismo en Espana se formulan algunas propuestas de mejora potencialmente aplicables a la gobernanza y gestion en destinos enoturisticos espanoles. EnglishWine tourism has developed in Spain at a slower rate than elsewhere, because of a less successful destination management approach among other reasons. In this framework, it is relevant to identify and analyse successful wine tourism destinations worldwide, as their policy and governance practice may be inspiring even for destination management organizations and entrepreneurs in Spain. A benchmarking exercise is thus carried out – taking into consideration cultural and institutional variables as well as geolocation characteristics – for case studies in France, Sonoma County (California, U.S.A.) and Cape Wineland (South Africa). A comparison of best practices there and for wine tourism (enotourism) in Spain permits to enunciate some conclusions and recommendations.

Los Organismos de Gestión de Destino en Enoturismo: Casos Internacionales de Éxito