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espanolA fin de evaluar la satisfaccion de los turistas en un “Pueblo Magico”, se construyo un indice sumatorio ponderado, mismo que se desagrego en cuatro componentes, obteniendose las siguientes evaluaciones de satisfaccion: Componente de calidad del capital humano (66.7 %), Componente de calidad de la oferta (20.0 %), Componente de seguimiento de la calidad (66.75 %) y Componente de percepcion de la calidad y satisfaccion del turista (100 %). El promedio ponderado de estos componentes arroja una calificacion final para este indice de satisfaccion del 63.3 %. Los resultados analizados muestran que, en general, la satisfaccion de los turistas es ligeramente positiva. Los componentes que son prioritarios de atender tienen que ver con la obtencion de certificaciones de la calidad de los productos turisticos ofrecidos, asi como con la insercion de capital humano avanzado en turismo, ya que estas dos variables incidieron notablemente en la baja calificacion obtenida. EnglishTo evaluate the satisfaction of tourists on a “Magic Town”, a weighted summation index was built, same as was disaggregated into four components, it obtained the following assessments of Satisfaction: Component quality of human capital (66.7%), component quality of supply (20.0%), component quality monitoring (66.75%) and component quality perception and satisfaction of tourists (100%). The analyzed results show that, overall, the satisfaction of tourists is slightly positive. The components that are priorities to attend has to do with obtaining quality certifications of tourism products offered, as well as the inclusion of advanced human capital in tourism, as these two variables significantly influenced the low marks obtained.

Construcción de un índice de satisfacción del turismo en Capulálpam “Pueblo Mágico