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EnglishThe quality of the host‑guest ratio (hospitality) plays an important role in the tourist experience. This research aimed to describe and analyze the hospitality practices and their actions in the development of various fields of hospitality in tourism. The mountainous region of Rio de Janeiro State was elected to the research. We used primary data collection at 9 rural families working with tourist activities in 2012, through in‑depth interviews, in addition to the field diary and photographic recording technique. The results revealed that the basis for the construction of commercial hospitality is the domestic hospitality, and this does not disintegrate for the construction of that because families providing such services do not cease to receive feed, host and entertain your friends and family. We conclude that there is the hybridization of domestic hospitality commercial. portuguesA qualidade da relacao anfitriao‑hospede (hospitalidade) desempenha papel importante na experiencia do turista. Essa pesquisa teve por objetivo descrever e analisar as praticas da hospitalidade, bem como suas acoes no desenvolvimento dos diversos dominios da hospitalidade nas atividades turisticas. A Regiao Serrana do Estado do Rio de Janeiro foi eleita para realizacao da pesquisa. Utilizou‑se levantamento de dados primarios junto a 9 familias rurais que trabalham com atividades turisticas, em 2012, por intermedio de entrevistas em profundidade, alem da tecnica de diario de campo e registro fotografico. Os resultados revelaram que a base para a construcao da hospitalidade comercial e a hospitalidade domestica, sendo que esta nao se desintegra para a construcao daquela porque as familias que oferecem tais servicos nao deixam de receber, alimentar, hospedar e entreter seus amigos e familiares. Conclui‑se que ocorre a hibridizacao da hospitalidade domestica com a comercial.

A hospitalidade comercial e doméstica sob formas híbridas em destinos turísticos rurais em Nova Friburgo/RJ, Brasil