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espanolEste articulo presenta un estudio antropologico sobre la dinamica del turismo rural en la comarca turistica “Sierras de la Ventana” (Argentina), a partir de analizar los imaginarios sociales y los ritmos de vida de diferentes grupos de interlocutores (turistas, tecnicos y funcionarios). El trabajo de campo se realizo durante la experiencia de trabajo como asesor de dos grupos asociativos de turismo rural, entre 2010 y 2014, conformados para organizar y fortalecer una oferta de turismo rural en dicha Comarca. Se presentan en primer lugar los imaginarios sistematizados mediante el trabajo etnografico para interpretar los diferentes modos de concebir el “desarrollo turistico”, y posteriormente, las ritmicas culturales (conjuntos de ritmos de vida) analizadas para comprender las experiencias turisticas que dinamizan el turismo rural en la region. Se propone el diagnostico de imaginarios y ritmicas como instrumento de caracterizacion, planificacion y gestion del turismo rural. EnglishThis article presents an anthropological study of the dynamic of rural tourism in the touristic region “Sierras de la Ventana” (Argentina), based on the analysis of social imaginaries and rhythms of life among different groups of social actors (tourists, technicians and officials). Fieldwork was conducted during the work experience as advisor of two associative groups of rural tourism, between 2010 and 2014, formed to organize and strengthen an offer of rural tourism in this region. First, it presents systematized imaginaries through ethnographic work to interpret different ways of conceiving the “touristic development”, and subsequently, the analysis of different cultural rhythmics (sets of rhythms of life) that provide insights of touristic experiences that enhance rural tourism in the region. It proposes the diagnosis of imaginaries and rhythmics as an instrument of characterization, planning, and management of rural tourism.

Dinámica social del turismo rural: imaginarios y rítmicas culturales. Sierras de la Ventana, Argentina