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EnglishThe aim of this research was to analyze the content posted by Municipal and State Tourism Organizations (DMO) of the twelve headquarters cities and States of the FIFA 2014 World Cup in their fanpages on Facebook, Were used the reference studies of Torres (2009), Gabriel (2009), Safko and Brake (2010) and Barefoot and Szabo (2010 ). In the first stage, the official Facebook fanpages were identified, then posts published between June 1st and July 31st of 2013, period from pre to post-event FIFA Confederations Cup Brazil 2013 were collected. The data analysis method employed was content analysis from the perspective of Bardin (2011), which is divided into: i) pre-analysis using dedicated softwares, phase ii) material exploration and iii) treatment of results, inference and interpretation. It was observed that the DMOs analyzed publish diversified information to users, including actions addressed to the abovementioned event. portuguesO objetivo do estudo foi analisar o conteudo veiculado pelas Secretarias Municipais e Estaduais de Turismo das doze Cidades e Estados-Sedes da Copa do Mundo FIFA 2014 em suas fanpages do Facebook. Usou-se como referencia os estudos de Torres (2009), Gabriel (2009), Safko e Brake (2010) e, Barefoot e Szabo (2010). Foram identificadas as fanpages oficiais seguida da coleta dos posts ali publicados entre 01 de junho e 31 julho de 2013, periodo do pre ao pos-evento da Copa das Confederacoes da FIFA 2013. O metodo de tratamento dos dados foi a analise de conteudo sob a otica de Bardin (2011), o qual e divido em: i) pre-analise com uso dos softwares dedicados, fase ii) exploracao do material e, iii) tratamento dos resultados, inferencia e interpretacao. Observou-se que as Secretarias analisadas disponibilizaram informacoes diversificadas aos usuarios, inclusive com acoes direcionadas ao aproveitamento do evento supracitado.

Análise do conteúdo veiculado pelas secretarias de turismo das cidades e estados-sedes da copa do mundo 2014 em suas páginas do facebook