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espanolEn La Aldea de San Nicolas, localidad situada en el oeste de Gran Canaria, la actual crisis tomatera ha provocado la busqueda de alternativas economicas y complementarias a la agricultura. Una posibilidad que ha cobrado relevancia en los ultimos anos, es el otorgamiento de un mayor protagonismo al “turismo rural”. En este articulo me propongo plantear las dificultades a las que ha de hacer frente esta opcion, como es el desacuerdo existente entre los vecinos ante una mayor implantacion turistica, al hacer un uso diferenciado de conceptos relevantes en la tematica turistica, tales como “identidad”, “cultura”, “valor” o “tradicion”, que pueden abarcar contenidos mas “esencialistas” o mas “constructivistas”. Por otra parte, planteo la posibilidad de observar el proceso administrativo como una situacion de transito propia de las sociedades contemporaneas, con caracteristicas analogas al rito de paso, que modifican la realidad a nivel macro y micro etnografico. EnglishIn La Aldea de San Nicolas, a village located in the west of Gran Canaria, the current tomato crisis has led to the search for economic and complementary alternatives to agriculture. A possibility that has gained prominence recently, is giving greater importance to “rural tourism”. In this article, I intend to consider the difficulties that this option has to cope, as the disagreement among residents in regard to a further development of tourism, because of the differential use of relevant concepts related to tourism issues, such as “identity”, “culture”, “value” or “tradition” that can encompass both “essentialist” contents as “constructivist” contents. On the other hand, I raise the possibility of observing the administrative process as a transition situation of contemporary societies, which has similar characteristics to rite of passage and modifies the reality at the macro and micro ethnographic level.

Tránsito a la “modernidad”: crisis, turismo, administración, evolución e hibridez