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espanolEl articulo analiza las estrategias de seleccion y adaptacion que conllevan a una diversificacion turistica por parte de las casas de huespedes o Gasthof en la region del lago del Altmuhlsee (Alemania), una region con una importante actividad turistica que se ha visto amenazada resultado de la mala imagen generada por la prensa como consecuencia de la abundante presencia de algas toxicas en sus lagos. Para lograrlo, se retoman elementos teoricos de la Geografia Economica Evolutiva (GEE) en un enfoque Darwinista, con el fin de entender los mecanismos que han permitido la emergencia de diversas estrategias de diversificacion turistica por parte de las casas de huespedes (Gasthof) de la region que les permiten adaptar su oferta a pesar de las circunstancias. EnglishThe article analyzes business selection and adaptation strategies of Gasthof as a tourist accommodation at the lake known as Altmuhlsee (Germany), a region with a significant tourist activity which has been threatened result of bad image by the local press as a consequence of the abundance of toxic blue algae in their lakes. To achieve it, takes up elements from evolutionary economic geography based on the Darwinian approach in order to understand the mechanisms that have allowed the emergence of the strategies by the local enterprises in the region which led them to adapt and diversify their tourism offer despite the circumstances.

pasos

Mala imagen y estrategias de selección y adaptación para la diversificación turística: el caso de las casas de huéspedes o Gasthof del Altmühlsee (Alemania)