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This research is oriented to confirm emotions play a pivotal role in the configuration of tourist experience. The self, who sometimes is determined to pleasure and displeasure events, needs of disrupting events so that its cognitive frames may form attitudes. The sense of the world as well as the image as privileged aesthetic instrument, give priority to the significance of experience over other factors. Based on this assumption, we strongly believe the industry of services re -signifies the experience by dint of hospitality to represents traits to evoke the pastime. In parallel with this process, hospitality not only is a good viable tool to retrieve experiences but also to support emotions, expectances to lead into an elaboration of new thoughts (discovery)

Structuration and branding of a religious tourism product: catalonia sacra