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As destinations are striving to become more competitive and attract visitors and tourists, the performance of its enterprises, including hotels is essential. Despite the signifi cance of research in this area, to date, there are no studies that analyze the accommodation industry of a given desti- nation from a broad perspective, since most of the investigations focus on a specifi c area of the or- ganization and its relationship with the hotel's performance. Therefore, the research aims to provide a comprehensive view of the accommodation industry in Istanbul. Moreover, the study will also at- tempt to establish a standard data collection instrument that can be used in the future as a benchmar- king tool. The research will be carried out on a number of complementary perspectives that include management practices, fi nancial performance measures, operational indicators, employee profi le and attitudes, customer profi le and satisfaction, environmental practices and use and investment in technology. Furthermore, the study attempts to determine the most important factors that affect the performance of the hotels and to explore the relationship between the different variables included.

Istanbul hotels from a 3600 perspective: A comprehensive view of the Istanbul accommodation industry