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This work includes the thermal tourism within the concept of the health tourism and the thermal cosmetic like a new business for the Spanish spas. The primary target is to identify the im- portance of the thermal cosmetic for the Galician spas, besides investigating important aspects of the thermal cosmetic marketing in these centers. A methodology based on an empirical investigation of the descriptive and a qualitative approach was adopted. As instrument of collection of data were used a structured questionnaire, being used the technique of the interview in depth with open and closed questions. The obtained results were that the thermal cosmetic has a great importance in intangible aspects for the Galician spas and were identified these aspects besides identifying other important information related to marketing.

La importancia de la cosmética termal para los balnearios y el turismo termal: el caso de la Comunidad Autónoma de Galicia - España