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This paper presents some of the results obtained in the Ph.D. thesis "Methodological contribu- tions towards the establishment of rural tourism in the Republic of Cuba. Case study: tourist area of Vinales", Camargo (2003). The main objective of this article is to know international customers' prefer- ences for the practice of rural tourism, modality which offers a wide range of possibilities for its intro- duction according to the natural-cultural potential of the area. In the questionnaire used, travelers were asked to rate a set of elements for the practice of rural tourism. Different statistical techniques as well as descriptive statistics are used for the analysis of the results of the questionnaire.

Determinación de las preferencias de los clientes internacionales para la práctica del turismo rural en la República de Cuba