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The present study first makes a short analysis of the use of the expression Sustainable Tourism at internet sites of different international and Brazilian organizations to find out that none of them is of much help to evaluate the sustainability of community based tourism projects. This is why we adopt the criteria which the German NGO “Studienkreis fur Tourismus und Entwicklung” (Study Group of Tourism and Development) uses to judge candidates for the TODO prize. The prize is awarded each year to two or three communities considered worthy of the title Socially Responsi-ble Tourism. The case study shows how a com-munity occupying a small stretch of beach since 1870, develops its principal activity which is fish-ing and at the same time writes some pages of history thanks to the spirit of adventure of its population, while suffering the aggression of real estate speculators who sense a million dollar busi-ness on the land where the humble fisher-families live. The study looks at the community, which, with the support of NGO´s and a human rights defense group not only resists the speculators, but looks for the way of sustainability. For them tour-ism means not only complementary income to fishing, but also a way to show that communities with strong village organizations and support from well meaning volunteers can develop tourism, challenging government view that tourism is for business. Income from tourism stays and circu-lates in the community generating economic ac-tivities. We also see how tourism developed by the community within its eco-system helps to raise awareness for nature of the population, at the same time recovering and strengthening cultural expression and diversity, lifting self-esteem of this traditional population, called Jangadeiros.

Turismo sustentável: um estudo de caso sobre a experiência da comunidade de prainha do Canto Verde no litoral do Ceará